Powering Logistics on a Single Platform.

Ocean booking automates the work order and invoicing processes, enabling ocean carriers to improve agility and more efficiently manage their shipping networks.

How might we provide a seamless platform for ocean carriers to move goods around the globe more efficiently with the best possible routes and lowest cost?

With the volume of documentation required to transport large amounts of cargo, Blume Global’s customers needed a single platform to improve the process of creating an ocean booking.

We decided to focus our efforts on simplifying documentation and streamline all tasks in one place.

The Problem

• No central place to manage Bookings

There was no way to view past or current bookings, create bookings, look up cost of bookings, re-order bookings, and edit bookings.

• Various tasks related to a shipment are scattered across multiple platforms

  Entering information can be complex, tedious and time consuming especially if it’s not on one centralized system.

• High volume of paperwork

  Documents often get lost which can result in shipment delays. Users needed a place to store data efficiently.

Personas

These are synthesized based on insights collected so far.

Developer Handoff

I followed Blume Global’s design library that articulates important state changes to the developers.

The Launch

My goal was to design an easier, user friendly experience for both the BCO (customer) and the LSP (freight forwarder) that would improve the process of creating a booking.

BCO (Customer) Screens:

Dashboard

Not being able to manage bookings was a clear issue in the past. I addressed this by creating a dashboard where the user can view past or current bookings, create bookings, look up cost of bookings, re-order bookings, and edit bookings

Creating a Booking

Going to multiple platforms to create a booking can be tedious work. I created one centralized system for the user to enter and store necessary information.

Manage Booking Details

It’s easy to lose booking documentation. I added a way for users to see all details tied to a specific booking and make any required changes.